With the rise of SEO and digital advertising, your internet footprint, as valuable as it is for modern communication, leaves customers with just a glimpse of who you are, a brief message that vaporizes with the next barrage of marketing headlines online. Handing your customers collateral, believe it or not, still works. This is especially true for small businesses where an emerging reach with new customers and clients becomes more solidified with a printed piece. Creating your own marketing materials is also easy and cost-effective, helps build customer relations and doesn’t require the costs incurred from a print shop.
Types of Collateral
The Menu of Services
Whether you are running a beauty salon or a cake decorating business, an elegant menu of services that customers can hold in their hands is an ideal way to pull in new business opportunities by stimulating questions and engaging customers with printed content. The Menu of Services can reside in your waiting area or be a piece customers can take home after an initial visit to your storefront.
Tips for Menu of Services
- Use quality paper stock or laminate the pages
- Use a font that fits your brand
- Take time writing each menu item description. Make sure it is clear and not so fun that it fails to communicate anything. Be detailed and make distinctions between menu offerings
Bind your Menu of Services with a wire binding machine. This type of binding allows the menu to be laid out flat and also makes it easy to switch up pages in the document if menu offerings change.
The Professional Leave Behind
For sales calls and new client meetings, a professional leave behind is the ideal way to tell your company story succinctly and without a lot of fluff. A leave behind that is kept, over one that ends up in the trash after you leave, is defined by a professional look from cover to cover. Use a thermal binding system to communicate the quality of your services and indelible permanence of your company. You want your client to see your brochure as too premium to be tossed. Be sure to communicate in pictures and words what you can do for your client and how you do it.
The Customized Proposal
When it comes time to crunch numbers in a client proposal your presentation becomes a combination of clarity, accuracy and professional look. Whether you are quoting for a contracting opportunity or a closing on a service agreement, that customized proposal needs to have all the right info and look as good as its contents, but not too high end that it looks like you might be wasteful with budgets. High quality thermal in this instance may imply excessive spending. Show you are conservative and mindful of the bottom line. Use a comb or wire binding system when putting together your presentation so information is clear and not cluttered behind jazzy graphics or a lot of copy. The other advantages to this binding system is that documents can be laid out flat on a desk to discuss details while meeting with your prospect.