Best Binding Machine for a Small Business

SolutionsCenter_HowtoBind

In the digital age, small businesses still need bound documents. Brochures that promote your company, handouts for trade shows and a well-crafted business plan all require a clean, professional look on high quality stock with a durable binding. By creating these collateral pieces DIY, you can save money. Here are some tips for selecting a binding machine that will work best for your business needs.

Don’t Skimp on Binding Capacity

When shopping for your binding machine, your frugal self may lean to a smaller, personal machine. These types of machines are typically used for household projects and may not meet your professional binding demands. True, these types of machines are less expensive, but ultimately you lose time (which is money) considering the number of documents you may need to bind for a project in the future.

Choose a binding machine with a binding capacity of 120-150 pages or more for business applications. Your initial binding project may not require that many pages,  but a binding machine, like all your office equipment, is an investment in the future of your business. Anticipate bigger binding projects that will require thicker documents. While the average presentations for client meetings with numerous pages.  Though the  average length of a business plan is only about 20 pages, there will still be company brochures, product catalogs or legal service agreements in your company’s future that will definitely exceed the capacity of smaller machines. Be sure your machine has the versatility to scale with your business, handling both small and large binding projects as your business grows.

Upgrade Your Punch Capacity

Like increased binding capacity, higher punch capacity makes binding more productive. Punching more pages at once, eliminates the need to punch documents in sections, which will need to be collated later for binding. Look for a binding machine with a capacity of 20 sheets or more. Though there will be instances when you may need to produce smaller documents, you need to invest in a machine that is capable to ramp up to greater demands. You don’t want to be slowed down as you approach a critical deadline.

Centering and Alignment Guides Save Time and Frustration

Ensuring each punched document is centered can be difficult without a guide. Be sure to select a binding machine with an enhanced accuracy edge guide so you minimize the waste of mis-punched decks.

Selecting A Versatile Binding Type

Comb binding is the most commonly used for most small businesses. Combs are both affordable and durable and come in a variety of colors to make an impressive presentation. Comb binding is also extremely versatile, as the comb can be opened up after binding is complete, so pages in a report can be removed, added or switched up–a great feature that helps with last minute changes to a client-facing doc.

Utilizing Binding Cover Colors for Organization

Defining certain color themes for certain documents you present helps keep your most commonly used bound documents easily organized. When your sales reports are always represented by olive covers and your leave behinds are always blue,  your access to essential collateral pieces becomes faster and easier. Also consider matching the color of the comb binding with the cover for a completely color-coordinated look to key company show pieces.

Learn more about binding for your business.

Creating Hands-On Marketing in a Digital Age

35jgy2b

With the rise of SEO and digital advertising, your internet footprint, as valuable as it is for modern communication,  leaves customers with just a glimpse of who you are, a brief message that vaporizes with the next barrage of marketing headlines online. Handing your customers collateral, believe it or not, still works. This is especially true for small businesses where an emerging reach with new customers and clients becomes more solidified with a printed piece. Creating your own marketing materials is also easy and cost-effective, helps build customer relations and doesn’t require the costs incurred from a print shop.

Types of  Collateral

The Menu of Services

12891478_f520

Whether you are running a beauty salon or a cake decorating business, an elegant menu of services that customers can hold in their hands is an ideal way to pull in new business opportunities by stimulating questions and engaging customers with printed content. The Menu of Services can reside in your waiting area or be a piece customers can take home after an initial visit to your storefront.

Tips for Menu of Services

  • Use quality paper stock or laminate the pages
  • Use a font that fits your brand
  • Take time writing each menu item description. Make sure it is clear and not so fun that it fails to communicate anything. Be detailed and make distinctions between menu offerings

Bind your Menu of Services with a wire binding machine. This type of binding allows the menu to be laid out flat and also makes it easy to switch up pages in the document if menu offerings change.

The Professional Leave Behind

perfect-bound-catalogue-680x453.jpg

For sales calls and new client meetings, a professional leave behind is the ideal way to tell your company story succinctly and without a lot of fluff. A leave behind that is kept, over one that ends up in the trash after you leave, is defined by a professional look from cover to cover. Use a thermal binding system to communicate the quality of your services and indelible permanence of your company. You want your client to see your brochure as too premium to be tossed. Be sure to communicate in pictures and words what you can do for your client and how you do it.

The Customized Proposal

url.jpg

When it comes time to crunch numbers in a client proposal your presentation becomes a combination of clarity, accuracy and professional look. Whether you are quoting for a contracting opportunity or a closing on a service agreement, that customized proposal needs to have all the right info and look as good as its contents, but not too high end that it looks like you might be wasteful with budgets.   High quality thermal in this instance may imply excessive spending. Show you are conservative and mindful of the bottom line. Use a comb or wire binding system when putting together your presentation so information is clear and not cluttered behind jazzy graphics or a lot of copy. The other advantages to this binding system is that documents can be laid out flat on a desk to discuss details while meeting with your prospect.